February 3- 6, 2027

4 full days of value

Invest in your business

About the show

More Than a Market. An Investment in Your Business.

MODE Market brings together the people, products, education, and conversations that shape the dance retail industry. Over four days, you’ll gain:

  • New ideas to strengthen your marketing and grow your business
  • Early access to products, programs, and exclusive show specials
  • Practical education from experts inside and outside the industry
  • Connections with brands and retailers facing the same challenges as you
  • Tools you’ll use long after the event ends

Because the right conversations in February can influence your entire year.

The perk everyone will be talkin' about.

Shop the Market. Leave with more.

Buy more. Spend smarter. The Giveback makes every order go further. Every order placed at MODE Market with comes with gifted product from select brands — over $2,500 in wholesale value available.

Reserve a Badge →
GB1 Blue
+$100
wholesale product value
GB2 Yellow
+$200
wholesale product value
GB3 Green
+$300
wholesale product value
MODE Giveback · How it works

Your orders go further
at MODE.

Every dollar you spend on the floor can work harder at MODE. Qualifying orders at starred booths unlock additional wholesale product — up to $300 wholesale per order, with over $2,500 available across all Giveback booths

Shop. Order. Earn.
  1. 1
    Shop the floor. Walk every booth flying a Giveback marker.
  2. 2
    Place an order on-site. Hit the vendor's minimum at the booth to qualify.
  3. 3
    Unlock the Giveback. Additional product value ships with your order.

The Dance Retail Buyer's Guide every dance buyer keeps on the desk.

Attend All 4 Days. Take Home More Than Ideas. FREE Dance Retailer Buyer's Guide $80 Value | Exclusive to Full-Event Attendees Designed specifically for dance retailers, this guide includes:

  • Key industry dates and seasonal milestones
  • Space for notes, ordering plans, and business goals
  • Planning tools built around the rhythm of dance retail
Yours free as a full event attendee
2027 Retail Planner Additional planner image
$80 Value
Featured training

The Pointe Shoe Summit.

A hands-on training session for dance retailers who fit pointe shoes — led by one of the most trusted fitters in the Pacific Northwest, exclusively for full-event attendees.

Walk away with the construction knowledge, fit fundamentals, and problem-solving instincts that turn a fitting room into the most valuable square footage in your store.

WhenSaturday afternoon · Full-event attendees only
MODEvation Station
Programming powered by

A dynamic lineup of seminars and workshops.

Running a dance boutique is unlike any other retail. You need advice from people who've navigated the same seasonality, the same customer relationships, the same buying pressures. MODEvation Station brings those people into one room.

The Boutique Hub, known for its expertise in retail growth and marketing innovation, curates the day's programming so attendees leave inspired and equipped to thrive in today's evolving market.

See schedule →

ALL ACTIVITIES IN ONE CONVENIENT LOCATION

View Henry B. Gonzalez Convention Center floor map:

Marriott Rivercenter on the river walk

101 Bowie Street · San Antonio, TX 78205, US

Marriott Rivercenter on the river walk San Antonio, Texas

Located on the San Antonio River Walk, this hotel places you steps from Henry B. Gonzalez Convention Center.

  • Walk across the street. No shuttle. No Uber. → Buy smarter — more time on the floor, less time traveling.
  • Steps from the convention center → You're never far from the next conversation.
  • Exclusive discounted MODE attendee rate
  • Quick access to your room for breaks, samples, or purchases