SPEAKERS

Learn from the industry's best. Every speaker at MODE is chosen for one reason — they have something your store can use. Take it back. Put it to work.

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The stage

Meet our Pointe Shoe Fitting Experts

Esther Juon THE POINTE SHOE summit
Esther Juon
Founder of Juon Pointe and Team Leader of the Pointe Shoe Summit, Esther is a former professional dancer and ballet teacher. She developed the Juon Pointe System over 40 years ago, creating a globally used pointe shoe fitting method, mentoring program, and pre-pointe assessment criteria, each delivering consistently strong results for dancers worldwide.
RHEA LWIN THE POINTE SHOE summit
RHEA LWIN
Founder and president of On Pointe Bellevue a ballet boutique and pointe shoe fitting center. A certified pointe shoe fitter recognized for expertise across major brands and part of the global Juon Pointe consulting team. Rhea is also the co-founder of the Pointe Shoe Summit, where she serves as a keynote speaker focused on pointe shoe education, market trends, and dancer support.
Georgina Barr THE POINTE SHOE SUMMIT
Georgina Barr
Georgina is the founder of Barrina, a dance health consultancy business where she provides Pre Pointe Assessments, Custom Pointe Shoe Education, and Biomechanical Consultancy and Assessments. Georgina also presents original research at dance and medical conferences. She is the first person ever to receive the Juon Pointe Gold Standard award. Georgina also works part time as a podiatrist. 
Lily Ewing The Pointe Shoe Summit
Lily Ewing
Founder of FORME, Lily is a former professional ballet dancer and pointe development coach. She trained at the New Zealand School of Dance, with secondments at Houston Ballet School and Canada’s National Ballet School, and invitations to Queensland Ballet School, San Francisco Ballet School, the School of American Ballet, and the Joffrey Ballet School.
Featured training

THE POINTE SHOE SUMMIT

A hands-on training session for dance retailers who fit pointe shoes — led by one of the most trusted fitters in the Pacific Northwest, exclusively for full-event attendees.

Walk away with the construction knowledge, fit fundamentals, and problem-solving instincts that turn a fitting room into the most valuable square footage in your store.

WhenSaturday afternoon · Full-event attendees only
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The Boutique Hub

The Boutique Hub

She leads initiatives that connect innovative brands with independent retailers across the globe through in-person events. With over a decade of sales and retail experience, she is known for her dynamic approach to growth strategy, brand positioning, and community building within the boutique industry.

Wednesday afternoon — Speaking topics
Topics to be discussed:

• Social Commerce & TikTok Shop for Small Retailers - Helping boutique owners understand how to leverage short-form video and social storefronts to drive real revenue, especially relevant as dance-adjacent lifestyle content continues to explode on TikTok.

• Open-to-Buy Planning & Smarter Inventory Management - A practical, numbers-focused session on how small retailers can plan their buys more strategically, reduce dead stock, and protect their margins in a specialty niche.

• Customer Retention & Loyalty for Specialty Stores - Turning one-time buyers into lifelong regulars through loyalty programs, email/SMS strategies, and community-building - with examples specific to dance and boutique retail.