Attend MODE — February 3–6, 2027
Mode Market 2027 — registration is open
Dance retail starts here.
Dance retail starts here.
The floor is open.
Education. Buying. Connections. Four days that change how you retail.
- $$$$ Free Products
- Buy smarter
- Learn from experts
- Leave with a plan
Join dance retailers, industry leaders, and top brands for four days designed to help you buy smarter, plan further ahead, and move your business forward.
Mode Market 2027 ✦
February 3–6, 2027 ✦
Henry B. Gonzalez Convention Center — San Antonio, TX ✦
Mode Market 2027 ✦
February 3–6, 2027 ✦
Henry B. Gonzalez Convention Center — San Antonio, TX ✦
You don't just attend MODE.
You leave with more.
-
01
The Dance Retail Planner
FREE — $80 value -
02
Giveback Program
Over $2,500 wholesale -
03
Walk the Floor
$500 cash opportunity -
04
State of the Industry Report
Your gift for registering
The Retail Planner every dance buyer keeps on the desk.
FREE Dance Retailer Annual Planner $80 Value | Exclusive to Full-Event Attendees. Attend through Saturday’s Pointe Shoe Summit to receive yours.
- ✓Planning tools built around the rhythm of dance retail
- ✓Space for notes, ordering plans, and business goals
- ✓Key industry dates and seasonal milestones
Yours free as a full event attendee
$80
Value
OVER $2500 available
Place qualifying orders at booths
Earn wholesale product for your store
Walk away with MORE product than you paid for
Shop the Market. Leave with more.
Buy more. Spend smarter. The Giveback makes every order go further. Every order placed at MODE Market wiht a participating brand with comes with gifted product — over $2,500 in wholesale value available.
Learn more about MODE Giveback →
Day 01
Wednesday · The big start
Don't skip Wednesday.
Education Day · Market Preview · Launch Party
01
Education
Start the day with expert-led sessions and workshops curated for dance retailers.
Social Commerce & TikTok Shop for Small Retailers
Open-to-Buy Planning & Smarter Inventory Management
02
Market Preview
Explore the Market before the buying begins. Discover brands, reconnect with industry friends, and get a feel for the floor in a relaxed, cocktail-style atmosphere.
03
Launch Party
Dinner, Drinks, DJ & Dancing... Moonlight & Masks: A MODE Mardi Gras Affair
Learn. Plan. Connect. Celebrate.
This is where your MODE experience begins.
See Wednesday schedule →
THE BOUTIQUE HUB
See schedule →
A dynamic lineup of seminars and workshops.
The Boutique Hub, known for its expertise in retail growth and marketing innovation, curates the day's programming so attendees leave inspired and equipped to thrive in today's evolving market.
Learn about topics like:
• Social Commerce & TikTok Shop for Small Retailers - Helping boutique owners understand how to leverage short-form video and social storefronts to drive real revenue, especially relevant as dance-adjacent lifestyle content continues to explode on TikTok.
• Open-to-Buy Planning & Smarter Inventory Management - A practical, numbers-focused session on how small retailers can plan their buys more strategically, reduce dead stock, and protect their margins in a specialty niche.
• Customer Retention & Loyalty for Specialty Stores - Turning one-time buyers into lifelong regulars through loyalty programs, email/SMS strategies, and community-building - with examples specific to dance and boutique retail.
2027
Event
Schedule.
WED
FEB 3
Education Day + Launch Party
- Brand Seminars
- MODEvation Station Hosted by The Boutique Hub
- Market Preview A casual opening-night experience. Explore the floor. No appointments required.
- Welcome Party Moonlight & Masks: A MODE Mardi Gras Affair
THU
FEB 4
Market Day 1
- Brand Seminar
- Full Market Day All vendors open
FRI
FEB 5
Market Day 2
- Brand Seminar
- Full Market Day All vendors open
SAT
FEB 6
Final Market + Pointe Shoe Summit
- Market Morning
- Pointe Shoe Seminar Hosted by The Pointe Shoe Summit
- Full attendance required ★
- MODE Finale Celebration - Receive your Dance Retail Planner and the chance for $500 cash
Featured training
Beyond the Box: THe art and Science of pointe shoe fitting
A hands-on training session for dance retailers who fit pointe shoes led by the team from The Pointe Shoe Summit. Exclusively for full-event attendees.
Walk away with the construction knowledge, fit fundamentals, and problem-solving instincts that turn a fitting room into the most valuable square footage in your store.
The Venue
Henry B. Gonzalez Convention Center.
All activities in one convenient location. Stay at the San Antonio Marriott Riverwalk and head across the street.
No shuttle. No Uber.
San Antonio, Texas
Located in the heart of downtown San Antonio, TX, the Henry B. González Convention Center sits on the banks of the San Antonio River Walk. Filled with stunning art and with a location that can't be beat! The Henry B. González Convention Center is the central component of the city's convention business.
About the show
Education. Buying. Connections. Strategy.
Join dance retailers, industry leaders, and top brands for four days designed to help you buy smarter, plan further ahead, and move your business forward.
- The Pointe Shoe Summit: Specialized training for fitters and staff.
- Transformational education sessions
- MODE Giveback: Earn wholesale product credits through participation.
- Retail Planner: Leave with practical tools and resources for the year ahead.
- Buying Opportunities: Discover products and place orders with leading brands.
- Industry Education: Learn from experts and peers who understand dance retail.
- Networking & Connections: Build relationships with retailers, vendors, and industry leaders.
- Business Strategy: Take home ideas to grow profitability and strengthen your store. Strong Secondary:
- Exclusive Product Launches: See what's new before your customers do.
Stay for it all. Leave with more.
Why retailers return
4 reasons retailers come back every year
-
Buy smarter
Explore new collections, discover best sellers, and place orders with the brands your customers love — before the season starts.
-
Learn more
Learn practical strategies, product knowledge, and industry insights you can bring back to your store immediately.
-
Build relationships
Meet fellow retailers, brand leaders, and industry professionals who understand the unique challenges of dance retail.
-
Grow your business
Leave with ideas, resources, and actionable plans to strengthen your store throughout the year.
By the numbers
Last year, in four days.
Mode Market 2026 in numbers — the floor, the orders, the people who keep coming back.
9M
Dancers impacted
50+
BRANDS ON THE FLOOR
6,500years
retail experience under one roof
14,150+
CONNECTIONS
“
Mode market has provided my business with valuable resources I would not be able to get at other trade shows or events. Each year at Mode, I am able be around my peers, find friends and mentors in the dance supply industry. Mode creates a positive environment where retailers can find support, education, resources, industry news, new products and tools to make business thrive. I look forward to attending each year.
A. Kenney
Boulder Body Wear
“
For the second year in a row, MODE Market continues to offer Retailers a dynamic experience! Offering engaging speakers, tools for growth and opportunities to connect and train with the top vendors in our industry, MODE is the perfect annual reset, refresh and energy boost your business needs. So grateful for this event!
D. Polise-Bickerstaffe
Dance Etc.
“
Mode Market is one of our favorite events of the year and an essential part of our annual buying cycle. The face-to-face time with dance manufacturers allows us to strengthen relationships, and each year we discover new products to bring into our store. Equally special is the opportunity to connect with fellow retailers we’ve come to know over the years, and we’re grateful to Mode Market for bringing our community together.
J. Barrett
Dance Supplies, Etc., Inc
MODEvation Station
Mode 2026 speakers.
Check out our past speakers.
Keynote
Samantha Conner
Samantha Conner is the Creative Director of Wholesale at The Boutique Hub
The Boutique Hub
Keynote
Christine Gray
with a a degree in Accounting, certified tax specialist, and an inventory planning expert.
Keynote
Josh Orr
Founder of Capital Commerce and host of the Retail Initiative Podcast, is one of the leading voices in eCommerce today.
Capital Commerce
Keynote
Jane Casper
Founder of Glow Group LLC - automation agency, the leading Klaviyo (E-mail and SMS provider) partner for boutiques using Shopify!
GLOW GROUP LLC
BRANDS
Meet our sponsoring brands
